Who we are
Thirty years of putting brands in front of Singapore and Malaysia.
Betime Marketing started in 1994 as a distributor of health and beauty products. It is now a brand-building company with its own sales force, marketing team, ecommerce operation and live-selling team, working for fourteen brands across Singapore and Malaysia.
How we work
One partner for both markets.
A brand entering Southeast Asia usually ends up with a distributor in each country, an agency for marketing, another for ecommerce, and nobody responsible for the whole. We take the opposite approach. The same brand manager owns the brand in Singapore and Malaysia, offline and online, from the first retailer meeting to the weekly sell-out report.
Principals can engage us for the full route to market, or for a single piece of it: regulatory registration, key account management, ecommerce enablement, or sales and merchandising only.
Why brands choose us
What we bring that an importer doesn't.
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People at the point of sale
More than forty beauty advisors, plus trainers, sales and medical representatives and key account managers. One of the largest field teams in the category in Singapore and Malaysia.
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A team per brand
Each principal gets a dedicated brand manager, ecommerce enabler and creative support, not a shared catalogue listing.
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Offline and online, together
Retail, marketplaces, DTC and livestream run as one plan with one P&L, so promotions and stock stay aligned across channels.
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Retailer relationships and regulatory know-how
Thirty years with Guardian, Watsons, Unity, FairPrice and the department stores. Registration experience with HSA in Singapore and NPRA in Malaysia.
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Flexible arrangements
Distribution, agency, or service-only models depending on what a brand already has in place.
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Transparent reporting
Shared growth targets and regular performance visibility, by door and by channel.
Where we are
Singapore and Malaysia.
- SingaporeHead office. Sales, brand management, marketing and live-selling.
- MalaysiaSales and merchandising team covering pharmacy chains, supermarkets and department stores nationwide.
Where we are headed
Growth with the right partners.
Assortment
Add renowned health and beauty brands with real local potential, as distributor or as service provider.
Channel diversification
Go deeper in professional, medical, pharmacy and travel retail channels alongside ecommerce.
Regional expansion
Replicate what works in Singapore and Malaysia in other Southeast Asian markets, adapted to local needs.
Get in touch
Talk to us about your brand.
Our brand partnerships team handles new enquiries. Email is the fastest way to reach us.