What we do
Everything between the principal and the consumer.
Four services, run by one team. A brand can take all of them as a full distribution partnership, or any one on its own.
Route to market
Listing, pricing and registration.
We negotiate listings and trading terms with each retailer, set the price architecture across channels so that pharmacy, supermarket and marketplace do not undercut each other, and handle product registration with HSA in Singapore and NPRA in Malaysia. Key account managers then own each retailer relationship, from planogram to promotion calendar.
- Pharmacy chainsGuardian, Watsons, Unity, Health Lane, Alpro, AEON Wellness, R Pharmacy, Airport Pharmacy
- Supermarkets and department storesFairPrice, Cold Storage, OG, 7-Eleven
- Medical and professionalNational Skin Centre, Tan Tock Seng Hospital, clinics
- OnlineShopee, Lazada, TikTok Shop, Redmart, brand Shopify stores
Marketing
Campaigns made in-house, for this market.
A brand's global assets rarely land as-is in Singapore or Malaysia. Our own creative, social and events people adapt them, and run the channels below directly rather than through agencies.
On-ground activations in malls and at beauty fairs, where shoppers can try the product and buy it on the spot. Recent work includes launches for Nuxe, Haan, Koli, Phyto and Uriage.
Influencer partnerships and always-on content, briefed and managed by our social team. Creators are chosen for fit with the brand and its retail footprint, so content drives people to a counter they can actually find.
In-house hosts and our own live-selling setup. We run scheduled live-selling sessions for our brands on the marketplaces, with stock, vouchers and fulfilment handled by the same ecommerce team.
Bus and vehicle wraps, bus-stop panels, TV and YouTube spots, and editorial placements in Her World, CLEO, Women's Weekly and Daily Vanity. Used for the brands and launches that need mass reach.
Retail execution
The shelf is where the brand is won.
More than forty trained beauty advisors work in Guardian, Watsons, Unity and the department stores across Singapore and Malaysia. Merchandisers keep each brand front-of-store. For every launch we build custom gondolas, standees and counter displays, and secure catalogue features and promotions with the retailer.
- Beauty advisors40+, trained on each brand's products and routines
- MerchandisingDedicated team, weekly store visits
- Point-of-sale materialGondolas, standees, counter units, shelf talkers, designed in-house
- Retailer promotionsCatalogue features, in-store events, member deals
Ecommerce
Marketplaces, DTC and live-selling.
We operate the official brand stores on Shopee, Lazada, TikTok Shop and Redmart, and build and run Shopify storefronts for brands that want to own the customer relationship directly. Listings, campaigns, vouchers, customer service and fulfilment coordination sit with our ecommerce team.
- MarketplacesShopee, Lazada, TikTok Shop, Redmart
- Direct-to-consumerShopify stores, brand-owned customer data
- Live-sellingIn-house hosts and studio
- OperationsStore operations, customer service and fulfilment coordination
Working with us
Full distribution, or one service.
Brands already distributed in the region sometimes need only ecommerce enablement, or only a sales and merchandising team. We offer each service on its own, with the same people who run it for our full-distribution brands.