The team behind the brands on the shelf.
Betime Marketing is a health and beauty distributor in Singapore and Malaysia. Since 1994 we have taken international skincare, haircare and wellness brands into pharmacies, supermarkets, department stores, clinics and online marketplaces, and grown them there.
- 1994 founded in Singapore
- 14 brands in portfolio
- ~600 retail doors
- 40+ beauty advisors in store
- 2 markets, Singapore and Malaysia
What we do
Distribution is the start, not the service.
Most distributors import, list and wait. We secure the distribution rights, then run the whole route to market ourselves: retailer negotiations, brand management, beauty advisors at the counter, marketing campaigns, marketplace stores and livestream selling. One team, offline and online, so a brand gets a single partner for both markets.
Land and list
Secure the right retail doors at the right price architecture.
Build the brand
Campaigns, content, KOL partnerships, press, out-of-home and TV.
Sell through
Beauty advisors, trainers, merchandisers and custom point-of-sale displays.
Scale online
Managed Shopee, Lazada and TikTok Shop stores, Shopify DTC and livestream.
Sustain
Sell-out data, replenishment, retailer promotions and category growth.
Our brands
Fourteen brands. One is our own.
Dermo-cosmetics from France, Spanish haircare, Japanese beauty devices, Taiwanese skincare, and NV II, the wellness brand we built ourselves.
On the ground
Forty people whose job is the shelf.
Our beauty advisors, trainers and merchandisers are in Guardian, Watsons, Unity and the department stores every day. They are the reason a brand that lands in Singapore or Malaysia gets tried, not just stocked.
We provide dedicated marketing, brand management and distribution solutions in the channels most relevant for a brand to reach its ideal consumer. Betime Marketing
- MarketsSingapore and Malaysia.
- ChannelsPharmacy chains, supermarkets, department stores, general trade, clinics and hospitals, Shopee, Lazada, TikTok Shop, Redmart, Shopify.
- RegulatoryProduct registration and compliance under HSA (Singapore) and NPRA (Malaysia).
- EngagementFull distribution, or stand-alone route-to-market, ecommerce enablement, key account management, or sales and merchandising.
Recognition
Awards our brands have won here.
Category wins and best-sellers in the local beauty press, with features in Guardian and Watsons campaigns.
Partner with us
Bringing a brand to Singapore or Malaysia?
Write to our brand partnerships team. Tell us the brand, the categories and the channels you have in mind, and we will come back with how we would take it to market.